春日恋歌

那么多的那天,串成我的春天

那么多那天重叠在我的今天

春天里的那天拨动我灵魂的琴键

今天我用回音纪念着曲中人散

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那么多的春天,落花像心得碎片

那么多今天堆砌成我的孤单

命运的风把奏着恋曲的弦吹断

苦苦守侯,将你遗忘,我不知道哪个更难

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那天你笑得像淙淙的清泉

那天顽皮的花瓣滑落你鼻尖

那天你发梢触我额头,我便忘不掉那灼热的芬芳

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那天雷怂恿着我们的疯狂,我们呼唤雨来把我们湿透

那天你第一次相信我的肩膀, 雨声中我们分享打着寒噤的温暖

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那天你赠我散发残香的书签

泪淌干后蜷缩着的桂子花瓣

那天我说你终于可以飞翔他们硬说远方才是你栖身的天堂

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你还记得 "冬日恋歌" 吗?? 我相信只要是经常看电视的朋友们应该都知道这一部感人的韩国连续剧,我不知道是否有人为它的故事情节而哭泣,但是我时时为它而落泪,也许你会觉得我傻,但是我就是这样一个女孩,看见任何人落泪都不知情流泪,呵呵~~ 很怪吧!! 怪又如何~!! 正因为被它感动,所以我写下了这首"春日恋歌" ,希望有知音人能为我作曲,嘻嘻!!

每颗夜晚总有那么一盏灯,轻轻地裹住心灵的迷蒙, 我的思绪缕缕飘散,洒落下这个城市最后的霓红. 向日子延伸的,管它是风雨,还是风景. 阳光,是季节背后的倒影,再忆你曾远去的背影,我的心事有谁能懂?

每位熊迷都有一处宁静,静静地倾听水流的淙淙, 他的歌声如此悲情,敲打在你你我我斑斓的命中.

随晚风凋零的,不仅有星星,更有眼睛. 星星,为天空染亮晶莹,至今我不愿向你表明,你眼睛缀满我梦境!

我的心事有谁能懂,你眼睛缀满我梦境.

                         ---黑雪 悲情的天平

一个人在夜里孤单的难于入睡，数着你给的伤悲，为你流泪到天明,伤了的我的心怎去面对？？回忆成了我的生活，痛是我唯一的感觉，爱一场，痛一生！失去你以后我变成了你的理想情人。只是这个时间段的我已经是孤身一人，你只是我心碎的回忆！

                   --刘铃     心碎回忆

在漆黑夜空幻觉让我看见了你，在流星划过的瞬间，请让我许个愿，但如果叹息是流星的尾巴，我就不要，爱，好远，好飘渺；我要和你许同样的愿，因为幸福就是和你在一起，如果爱只剩下最后一秒，BABY，请留给我最美的笑。月光照亮了你的脸庞，我就看到我从未感受的心痛，绝望在无处不在里慢慢逼近，月亮老去时，星星不再发芽，整个世界将陷入无限光明；当一切变得清晰时，你依然圣洁美丽，象阳光中生长的小草和花朵，快乐在此时此刻消失，真空中，眼眶变得麻木，泪水漂流在无边无际的夜空。（MUSIC）你的眼睛闪烁着月的光芒，你的头发荡漾着风的线条，象我狂乱的心跳，如果爱只能活到天亮，BABY，请在我的怀抱歌唱。在月光里，你闭上了双眼，就是我的心痛，是我虔诚的祈祷换来的你的幻象，和满天的星星一起瘫痪在半空；你已陷入无尽的忧伤，但请不要闭上眼睛，一切都将逝去，真空中，眼眶变得麻木，泪水漂流在无边无际的夜空。

Thank you for being so caring, it's fine here, the temperature's alright. U should be careful yourself not to catch cold.---Zhu Shaopeng

I'm far from being in my best condition in that my brains move slowly and get distracted easily.

I never worry about this and I will turn out vigorous sonner or later. Our quantum mechahics teacher's an interesting guy who is playing with science with us.

He just takes the classroom as a place to show his sense of humor. He instructs casually with lots of "scientific" jokes.

He is my only comfort this semester. The teacher teaching microcomputer drove us bananas with his performance that can drive us into dreams.

I said the mcomp teacher drove me carzy. If you are suffering from insomna, come to his calss, it really works!

I sleep well almost all the time. Just a pair of earplugs will do . Stranfely, coffee cannot affect my sleep.

Caopi:Hi, sweet heart! Hope you are happy everyday!!

Firstly, i weigh 130 chinese jin, not Kg! Secondly i have a pair of earplugs made in the US. They are more effective than you think!

我的著作：前方/山楂果前方是典型啊，很大程度上是冲着宿舍来的

Half past six. I sleep well only when it's quiet wnough, a little sound can bother me greatly, so i said i need earplugs. Redbull. love and light canalso keep me awake.

There is kidness to be found everyone.

Formative assessment task1 Preparation sheet Glossary test (matching 20 terms to definitions) 30 minutes. Marked in class. Glossary Agent: finds customers on behalf of the exporter. They usually receive a commission (a fixed percentage of the sales they make) or a regular retainer (payment). Austrade: the Australian trade commission. A federal government agency established to assist Australian exporters. Bills of exchange: a document drawn up by the exporter demanding payment from the importer at a specified time. Break-even analysis: used to determine the level of sales that needs to be generated to cover the total cost of production. Budget: a list of anticipated expenses and income for a certain period to achieve a particular purpose. Business plan: a written statement of the goals and objectives for the business and the steps to be taken to achieve them. Cash flow statement: a statement showing the movement of cash in and out of a business over a period of time. Company profile: ca document, which outlines the business’s Australian operations and market position. Conference profile: an association of ship owners operating in the same trade route. They set freight rates and service standards for their members. Demographic: a detailed breakdown of target customers, also called market segmentation. This included elements such as age, sex, income, lifestyle and occupation. Depreciation: a downward movement of the Australian dollar( or any other currency) against another currency. Desk research: the formal research method of gathering of relevant and available data from primary and secondary sources of information. Distributor: an individual or company that buys a business’s products. They then resell the goods directly to their own customers in the foreign market. They also provide warranty and after sales service. Diversification: a method of minimizing risk by developing new products and/or entering new markets. E-commerce: using computers and electronic communications technology to do business. Exchange rate: the price of one currency in terms of another. Export cost analysis: the total cost of exporting, from the planning stage through to the customer. Export market development grants (EMDG): partial reimbursement for export promotion and marketing costs. Export marketing plan: an outline of all the marketing tasks to be completed prior to exporting. Export plan: an outline of all tasks to be completed prior to exporting. This is an analysis of a business’s capacity to export. Exports: goods and services sold to foreign consumers, regardless of where the transaction takes place. These sales earn foreign exchange. Franchise: the rights from a manufacturer to distribute its products under its name. Informal research: a research method used to obtain freely available information, which minimizes the cost. Joint venture: a form of business partnership involving joint management with a foreign partner, both sharing the risks and profits. Just-in-time supply: send products or components only when required to avoid high stock levels (inventory). Letter of credit: a commitment by an exporter’s bank, which promises to buy the exporter a specified amount when the documents proving shipment of the goods are presented. Manufacturing under licence: licensing of the intellectual property (copyright, patent) to a business overseas. That business produces the goods or services for a set fee or royalty. This is the only form of market entry into some developing countries and avoids import barriers in many other countries. Marketing mix: the combination of the four elements of marketing, the four Ps, that make up the marketing strategy: product, price, promotion and place (distribution). An outline of all the tasks to be completed prior to marketing a product. Marketing plan: an outline of all the tasks to be completed prior to marketing a product. Mentor: A person (often more experienced) who TAKES AN INTEREST IN YOUR BUSINESS AND PROVIDES ADVICE, SUPPOT AND ENCOURAGEMENT. Niche market: a niche market created when the mass market is subdivided into smaller markets, consisting of customers who have specific needs. Non-conference line: independent sea freight shipping groups. Their prices can be more flexible than the conference lines. Open account: allows the importer access to the goods, with a promise to repay at a later date. Payment in advance: allows the exporter to receive payment and then arrange for the goods to be sent. Place (distribution) the process of getting products from a business to the customers. Price: the amount of money a customer is prepared to offer in exchange for a product. Price ceiling: the maximum price the market will bear. Product position: the development of a product image (target market demographic) as compared with the image of competing products in the market. Profit and loss statement: provides information for a particular period of time regarding sales, operating profit before tax and extraordinary items, as well dividends to be paid and retained earnings. Promotional action plan: a plan of the promotional mix (trade displays, advertising, In store promotions, etc), financial considerations, performance measurement criteria and sales strategy. SMEs: small and medium sized enterprises. Small businesses employ less than 20 people. Medium sized businesses employ between 20 and 199 people. SWOT analysis: involves the identification and analysis of the internal strengths and weaknesses of the business and the opportunities in, and threats from, the external environment. Target market: the group of customers to which the business intends to sell its products.

 Trade fair: an organized display exhibiting products from a wide range of businesses. This is an important event for manufactures, financiers, customers, distributors, etc. and an important promotional activity.

Trade mission: a group of business people visiting one or more countries in the company of a trade official. This is less common than a fair and does not draw as many stakeholders together. Trading house: a business, which buys or consolidates goods from Australian businesses and takes responsibility for every stage of the export process. Trade Start: a national network of export assistance offices in partnership between austrade and a range of local private and public sector organizations throughout Australia. Workplace culture: the attitudes, values and codes of behavior by which people operate; ‘how we do things around here’.

--USQ stands for The University of Southern Queensland. It work and run a school together with my university—Hunan Institute of engineering. When I was young, my dream is go abroad to pursue my studies, and I like Australia very much, so I want to go to The University of Southern Queensland to study. Furthermore, I want to exercise my independent ability. This essay will introduce firstly The University of Southern Queensland is an important university in Australia, secondly the education is very perfect, thirdly the environment is very fine and finally the life is very rich and varied.

The University of Southern Queensland is an important university in Australia. It is located in the garden city of Toowoomba. It built in 1967. There was a splendid history in it. It began as an Institute of The Technology 32 years ago, then as a College of Advanced Education since 1990. It was renamed as a university. The fact embodies USQ is growing with every passing day. USQ has a lot of honors. It was voted “World's best dual mode university" in 1998. For excellence it won the Inaugural Award did its utmost. Moreover,

The University of Southern Queensland has won the Commonwealth of Learning Award of Excellence for Institutional Achievement at the third Pan-Commonwealth Forum on Open Learning currently being held in Dunedin, New Zealand. This prestigious award adds to the suite of national and international awards already won by USQ in the fields of open and distance learning, education export and multiculturalism. In 1999, USQ was voted Best Dual Mode University by the UNESCO-based International Council for Open and Distance Learning (ICDE) and in the same year USQ Deputy Vice-Chancellor (Academic and Global Learning), Professor Jim Taylor, was awarded the ICDE Individual Prize for Excellence for services to distance education. These awards were followed by the Good Universities Guides Australian University of the Year 2000-2001 (joint winner) for developing the e-University, the NSW Ethnic Affairs Commission award for multicultural marketing, the Queensland Government Export Award (education category) and the Queensland Multiculturalism Award. USQ Vice-Chancellor and President, Professor Bill Lovegrove, who was in Dunedin to accept the award, said he was delighted to receive the Commonwealth of Learning’s most prestigious award and that USQ had once again won international recognition for its provision of flexible learning opportunities for people with diverse social and cultural backgrounds. “In recent years USQ has developed international leadership in online education as one component of what we describe as a ‘triple option, dual mode’ service for learners of all ages,” Professor Lovegrove said. “We believe that the use of pedagogically sound teaching materials and support systems make it possible for learners to achieve quality outcomes irrespective of their mode of study. “At USQ, we surround and support our teaching and learning function with e-infrastructure that facilitates administrative and academic support campus-wide and across all disciplines, regardless of whether they are on-campus or external students.” Professor Lovegrove said USQ’s international awards reflected the university’s leadership in flexible learning and the use of modern information communication technologies to build learning communities. Federal Minister for Industry, Tourism and Resources and Member for Groom, Ian Macfarlane, congratulated USQ on gaining the award. “As Australia’s Minister for Industry, I am well aware of the growing ‘industry’ of online education. It has been through learning organizations such as USQ that Australia has developed and maintained leadership in this increasingly competitive field,” Mr Macfarlane said. “USQ has been instrumental in achieving this lead and this has come about as a result of the university’s long-time commitment to providing quality distance education to people where they live, and its commitment to the strategic planning and development of the necessary infrastructure and university systems to deliver education at a distance. Central to this success has been a commitment to quality of content and especially quality of service to its students.” The Commonwealth of Learning (COL) is a 53 member inter-governmental organization created by the Commonwealth Heads of Government to encourage the development and sharing of open learning and distance education knowledge, resources and technologies. The COL works with Commonwealth nations to improve access to quality education and training for more than 1.7 billion people. COL recognizes and honors excellence in distance education through its biennial awards. To date, 10 institutions and 21 individuals have been honored at two ceremonies held in Brunei Darussalam and Durban, South Africa since the awards originated in 1999. (2) It is a very important part of the university experience to get involved in social activities, as these may help you make friends and settle into your new environment much more quickly. A list of current events is available year round from the Student Guild. There are sporting teams and social clubs to cater to most interests on campus. These are excellent groups to get involved with to help meet other students with similar interests. Many of these clubs will have sign on days and functions during Orientation. If you want to relax and enjoy yourself, there are a number of cafes and eateries on campus. (3) There is a range of accommodation options available to students in Toowoomba. USQ's three Residential Colleges provide ideal accommodation for student’s on-campus, as all meals are provided and the colleges are situated on-campus. Off-campus accommodation in Toowoomba is quite accessible and many styles are available to suit a variety of budgets. USQ has a number of campuses and centers in Australia and on the world. USQ has two campuses in Australia: the main Toowoomba Campus and the Wide Bay Campus.

http://www.usq.edu.au/futurestudents/usqlife/sportrec.htm http://www.biospace.com/company_profile.cfm?CompanyID=832120 http://www.easyoz.com/college/Qld/South_Queensland.htm

http://www.sd.cei.gov.cn/sdnv/0300/qp.htm

http://www.foodqs.com/brand/companyprofile.asp?id=100014

http://www.tsingtaobeer.com.cn/

http://www.hoovers.com/tsingtao/--ID__43060--/free-co-factsheet.xhtml

 INTRODUCTION TO TSINGTAO BREWERY GROUP CO.,LTD.

Tsingtao Beer Stock Company Limited, the former state-run Qingdao Beer Plant, is a national super enterprise. It was founded in 1903 and is beer producer with the longest in China. The beer it produced is one of the most famous brands of China in international market. In 1993, Tsingtao Beer Stock Company was reorganized into a stock company and issued H stocks and A stocks respectively in Hong Kong and Shanghai.

 From the Nine-five Plan, Tsingtao Company, under the guide of Big Famous Brand Strategy and adhering to the business idea of Working Hard For Society, has focused on clients to establish and execute strategies and decisions such as freshness management, development on high starting-point and expansion at lower costs and building cobweb-mode marketing net and carried out leaping and supernormal development. Up to the end of 2001, the Company has set up beer production bases in 17 provinces and established worldwide marketing net. Now the annual productive capacity of beer is over 3 million tons and the output, sale, sale income, profit, market share and export and other indexes are rank first in beer trade of China.

In the new century and facing with the world economy globalization and changes of domestic and foreign environment, Tsingtao Beer Company aims at making an multinational company and strives to establish a learning organization. It makes strategic adjustments timely changing growing large to become powerful into growing powerful to become large and changing extensive reproduction into intensive reproduction to make reorganization and innovation so as to promote its core competitive capacity. Now it is walking stably towards to multinational large company.

Through overall execution of Big Famous Brand, Tsingtao Beer Company has basically finished strategic layout all over China, take over the commanding point of domestic market and fulfilled the strategy of local production and local sale. It carries out Tsingtao Management Mode and Enterprise Culture in merged enterprises. In order to cut down management chain, Tsingtao Beer Company carries out managing system of regional business departments and forms three-level management frame, the head office, business departments and subsidiaries so as to solidify regional market advantage.

According to the service guideline of being quicker, fresher, more amiable and more convenient, Tsingtao Beer Company focuses on clients to establish pyramid market development idea and set up overall marketing net to make effective control of market. Meanwhile, it works hard to carry out freshness management and through expert logistics system delivery the fresh high quality beer to consumers in shortest time.

Early in 1947, Tsingtao beer was exported to Southeast Asia and after liberation the export amount became more and more. Through several dozens years of efforts, its outstanding quality and unique flavor are popular to the consumers all over the world and it also is one of the few world famous brand beer. At present, Tsingtao beer is exported to over forty countries and regions and the export amount is up to 50% of that of China and ranks first in Chinese beer trade.

In the past one hundred years, Tsingtao Beerer made out the world famous brand, Tsingtao Beer. And in the new century, Tsingtao Beerer will grasp opportunities and meet challenges to make Tsingtao Beer more glorious.

Tsingtao Beer has white foams, clear liquid and aromatic flavor. It is popular to wide consumers for it exquisite characteristic and outstanding quality.

Perfectly combining traditional brewing craftwork and unique technics with modern science and technologies, Tsingtao Beer not only conserves the traditional flavor but also holds modern fashion. Meanwhile, Tsingtao Beer Company pays much attention to developing unpolluted and characteristic products and advocates health consumption.

In the past several dozens years, Tsingtao Beer has won countless titles. In 1906, it won the gold prize of Germany Munich Expo and later it won national gold prizes for seven times and won the titles of championship for three times on America International Beer Appraisal Expo; in 1991, it was chosen as one of China Top 10 famous brands and in 1991 and in 1993 it respectively won gold prizes in Brussels and in Singapore; in 1997, it won the 23rd international gold-star prize, the international prize for excellent company figure and quality; in 1999, it was the only one in Chinese mainland of Asia Top 50 Famous Brand; in 2000, it was appraised as one of China Top 10 Influencing Enterprises; in 2001, it was appraised as the Most Respectable Chinese Enterprise.

青岛啤酒股份有限公司前身为国有青岛啤酒厂，始建于1903年，是中国历史最为悠久的啤酒生产厂。1993年6月16日公司注册成立，随后在香港发行了H种股票并于7月15日在香港联合交易所有限公司上市，成为首家在香港上市的国内企业，同年7月公司在国内发行了A种股票并于8月27日在上海证券交易所上市。

青啤青啤公司的经营范围是啤酒制造、销售以及与之相关的业务。目前公司在国内拥有46个啤酒生产厂和3个麦芽生产厂，分布于全国17个省市，规模和市场份额居国内啤酒行业之首。其生产的青岛牌啤酒为国际市场上最具知名度的中国品牌，以行销世界四十余个国家和地区。

　　青岛啤酒股份有限公司是国家特大型企业，其前身是国营青岛啤酒厂，始建于1903年，是我国历史最悠久的啤酒生产企业。其生产的啤酒是国际市场上最具知名度的中国品牌之一。1993年改制为股份有限公司，并在香港和上海上市发行H股和A股股票。

　　“九五”以来，青啤公司在“大名牌战略”带动下，本着“锐意进取，奉献社会”的经营理念，以顾客为中心，确立并实施了“新鲜度管理”、“高起点发展、低成本扩张”、“蛛网式市场网络建设”等战略决策，实现了跳跃式和超常规的发展。截止到2001年底，公司在国内17个省市建立了啤酒生产基地，构筑了遍布全球的营销网络，现年啤酒生产能力超过300万吨，其产销量、销售收入、利税总额、市场占有率、出口量等多项指标均居国内同行业首位。

　　进入新世纪，面对加入WTO以后全球经济一体化及国内外环境的变化，青啤公司以建设国际化大公司为目标，努力建设学习型组织，适时进行战略性调整，由“做大做强”向“做强做大”转变，由以“外延式扩大再生产”为主向“内涵式扩大再生产”为主转变，加快整合创新，不断提高自身核心竞争力，正以稳健的步伐向国际化大公司迈进。

 (Business Concept):

Be bent on enterprising innovating; serve society, stockholders and customers with heart and soul. The concept shows that Tsingtao Beer people try their best to improvement and make more profits, but meanwhile, the also pay much more attention to social effect.

  (honor):
 Since obtained gold medal in Munich International Expo, Germany in 1906, Tsingtao Beer had got seven national gold medals and won champion three times in International Wine Meeting, America

 In 1991, gold medal of exposition in Brussels Belgium 
 In 1993, gold medal of Singapore International Drink Exposition
 In 1997, won the 23rd International Gold StarOutstanding Enterprise and Gold medal for Quality
 In 1999, became the only Chinese enterprise among the Top 50 Famous Brands in Asia 
 In 2000, listed as one of the Top 10 Influential Enterprises in China
 In 2001, listed as one of the most respectable enterprises in China

青岛啤酒自1906年获得德国慕尼黑国际博览会金质奖后，7次荣获国家金奖；3次在美国国际评酒会上获得冠军；

 1991年、1993年分别在比利时布鲁塞尔和新加坡的评比大赛上获得金奖；
 1997年获得23届国际金星奖---“杰出公司形象和质量金奖”；
 1999年是中国大陆唯一入选的“亚洲五十大名牌”；
 2000年入选中国十大最具影响力企业；
 2001年被评为“中国最受尊敬企业”；

首届中国驰名商标

1963年全国酒评会上获得金牌奖

青岛啤酒获得 DET NORSKE VERITAS（DNV）的 ISO9002 质量体系认证证书

1988年获中国食品博览会金质奖

1984年荣获轻工部颁发的质量金奖

1988年荣获轻工部颁发的创汇先进企业奖

1987年青岛啤酒获得美国密西西比国际酒会质量金奖

1993年荣获新家坡国际饮品博览会最高荣誉金奖

(development):

 In 1903, Qingdao Brewery Factory was established by British and German businessmen with its name as" Tsingtao Company Stock of the German Beer Corporation", whose equipment and raw material were all imported from Germany. The product of the company won Gold Medal in Munich Intentional Exhibition In 1906.

In 1993,Tsingtao Brewery Co., Ltd.was established and it entered international capital market.Its shares were respectively listed in Hong Kong and Shanghai and it became the first domestic limited company to be listed in the two markets at the same time.The funds raised in the markets formed solid basis for the future rapid development.

In 1997,Tsingtao Brewery Group Co.,Ltd. was established with registered capital amounting to RMB399,820,000 and it holds 44.2% equity share of Tsingtao Brewery Co., Ltd.As of 1997, its total assets amounts to RMB 3.52 billion. The Group will make further use of its edges in brand and technology to diversify its business operations and develop the economy of scale.

Up to 2001, Tsingtao Company, under the guide of Big Famous Brand Strategy, has set up its national beer production bases and realized the strategy adjustment of sales in production bases. For those annexed companies, Tsingtao Beer implements their management and tries to use Culture to conform subsidiaries management concept.

(culture):

Core Concept Bent on enterprising and serve society

Enterprise Spirit surpass ourselves and pursuit excellent

Enterprise Goal Create world famous brand and build international first-class enterprise

Products Visual elegant and good taste

Enterprise Style seriously, carefully and efficiently

Employee Image love and dedicate to their work

Manager image serve Tsingtao Beer Co., Ltd. with heart and soul. Keep everything in order Do their best to help employees Be strictly with themselves

Enterprise image Efficient staff Qualified products Harmonious management Clean working environment Perfect service

Business strategy big brand strategy Sub-strategy: Marketing strategy Development and expansion strategy Capitals running strategy Human recourses strategy Technology quality strategy

Dominated Idea of Tsingtao Beer people Profits: maximize stockholders' profits Marketing: adapt to market, satisfy market, find out and create new market Service: faster, fresher, kinder and more convenient Quality: good taste and be strictly with all procedures Talent: base on intelligent Development: develop from high start-point and expand with lower cost Technical innovations: keep on brand superiority and lead new fashion Environmental protection: save resources and protect environment to harmonious development

服务宗旨：

　　为使产品和服务过程能有效满足顾客和市场的需求，青岛啤酒公司确定产品、服务及过程目标如下： 1) 产品：质量第一、品种多样、环保安全、满足不同顾客的需求 2) 服务：向顾客及相关方即时提供优质产品和超值服务 3) 过程：确保实现产品及服务目标；经济、合理、高效

　　当对服务有特殊需求时，由市场部、销售单位及技术部根据市场及顾客需求，对售前、售中及售后服务过程进行策划，组织相关部门实施，并根据反馈的信息进行过程改进，确保服务过程实现。

 顾客和其他相关方要求的识别和评审

1) 1998年，建立客户拜访制度，对国内外客户定期巡回拜访，互通信息；积极参加各类进出口商品展销会，对当地市场进行实地考察，了解终端消费需求、变化及发展趋势，了解相关法律法规等。与客户间建立畅通的沟通渠道，及时获取有关信息，及时调整销售策略。 2) 1999年，建立了全球性市场信息网络和迅速、快捷的市场信息管理系统，市场部及销售单位采用问卷、网上调查、客户沟通等方法，及时获取市场需求信息进行分析整理，准确识别顾客及相关方需求。 3) 2001年，销售网络开始采用CRM系统、计算机网络分析模块和销售分析模块等更高效的分析、识别方法，更加快捷、准确地识别顾客及相关方需求。 4) 公司每年还利用啤酒节等机会邀请国内外客户来青考察市场、参观工厂、举行客户座谈会、酒会等，增强与客户的沟通，并获取信息，寻找改进机会。 5) 公司采取多种内外部沟通方式，对社会、股东等相关方要求进行获取与识别。

 服务过程

　　公司在“以顾客为中心”的服务理念指导下，提出“即时”服务(service just in time)的服务承诺，制定了“更快捷、更新鲜、更亲和、更便利”的服务观。 1) 公司建立了完善的售前、售中、售后服务系统。 2) 采取措施确保服务过程受控及持续改进。 3) 通过多种形式和渠道与顾客建立并保持良好沟通。

There is an ancient pavilion standing by the beautiful beach under the blue sky with rippled blue seawater. It is so great an orient picture! Surrounded by ears, the brand gives you such kind of charming feeling, The logo is of the following features:

Sharp contrast of White Zhanqiao Bridge and Blue Background gives persons ideal visual effect, which not only shows China's modern civilization, but also indicates that Tsingtao people from now on try their bests to build new modernized Chinese enterprises.

Blue ripples symbolize qualified water and shows the best taste of Tsingtao Beer.

Mature ears indicate that Tsingtao Beer only chooses good materials and at the same time, it is self-approval of brewing technology. Here, using green set off ears can express the green style of tasting and refreshing.

The annular makes patterns more harmoniously means that pure Tsingtao Beer needs each part of the logo, and meanwhile it is the best express of the enterprise's cohesion. However, the annular also symbolizes the earth. The ripples breaking through the annular indicates that Tsingtao will go out of China and join the international market

The Chinese characters in the logo are art lettering of standard Song font, while English words are in the traditional European Rome font. The combination shows the long history of Tsingtao and its good quality. Symmetrical pictures give you a sense of steady. Green makes the logo lively.

Grace design and ideal visual effect express Tsingtao's image and style.

Commercial Description: Tsingtao Beer has a pleasant aroma and a well-balanced taste. It has high-malty flavor and well-hopped character. Tsingtao is produced with spring water from Laoshan, a mountain area famous throughout China for the purity of its water. The domestically-grown hops used to brew Tsingtao are of such high quality that they are also exported to European breweries. Tsingtao also uses the finest yeast and barley imported from Australia and Canada in its brewing process.

http://www.ratebeer.com/Ratings/Beer/Beer-Ratings.asp?BeerID=730&FanOfID=10463

(Celebration): Tsingtao beer century's celebration ceremony - three ceremonies are celebrated together, including Tsingtao beer century's celebration ceremony, the thirteenth inauguration of Qingdao International Beer Day and opening town ceremony of beer town. At the celebration ceremony and inauguration of Beer Day, we invite some honoured guests to attend,such as the Board Chairman of American AB Company, the President and so forth.

 the big skyrocket evening - investigated 200 ten thousand RMB by Tsingtao Brewery Co., Ltd to hold a big skyrocket evening for the citizen of Qingdao. Its total time is half an hour. The address is at the front sea of WuSi? Square.

 The float patrol - there are ten floats designed by Tsingtao Brewery Co., Ltd. they plan to patrol at the street of beer town's gateway after the inauguration. And then during the celebration, they will successively patrol used one week at the beer town and the key road.

 The large literature evening - hold a special literature evening as the form of inside REC by Shanxi TV, Shandong TV, Qingdao TV, and televise in Shanxi TV, Shandong TV, Qingdao TV. they are labouring for televising in CCTV and Fenghuang Satellitic TV.

 Opening museum ceremony of Tsingtao beer Museum - the beer museum which is advanced in the world and high-class in the country will be eapected to establish on July. It is investigated 200 ten thousand RMB by Tsingtao Brewery Co., Ltd and designed by the famous designers who come from the different countries. the Opening museum ceremony of Tsingtao beer Museum is planned to hold at brewhouse(No.56 Dengzhou Road) in the afternoon of the inauguration(Date 15), and it will open for all the citizens of Qingdao for free within three days after ceremony.

 Centennial Celebration Meeting - There will be a celebration held just for the staffs of Tsingtao Beer Company, including leaders addressing, reading out congratulations for the centennial, centennial announcement, list of outstanding Tsingtao people and our partners, also some entertainment performance.

 Cutting ribbon ceremony for the Tsingtao Beer Memorial Booth - It will be held in Berlin Germany and a photographs exhibition is to be held as well.

 Issuing ceremony - The company will have an issuing ceremony for books and audio-video products, such as Serial of Centennial Tsingtao Beer, Tsingtao's Memorabilia, Photograph Album and so on.

 Brand Promotion - The Company puts out new products into the market for the centennial celebration in different regions.

 All business departments and branches in more than 50 regions of China will be to hold promotion and celebration activities to enlarge the influence power of Tsingtao throughout the whole contury.

 The company is going to establish a sculpture in the May 4 Square

Spirulina is is a blue-green, eatable algae that has existed for over 3.5 billion years. Since spirulina has a "fishy" taste and normally cause sediment when added directly to drinks even after processing, you can understand why very few beverages use it as an additive. Our extract is unique as it retains all the nutrition of spirulina while having none of its undesirable effects as an additive. The extract will not only left the texture and body of the beer untouched, but will also turn a pale pilsner into an emerald green color. In fact Tsing Tao brewery in the PRC is marketing its own green beer in a number of provinces in the PRC. We are looking for a brewery whose product can fit our additive in the European and American markets. This is one of the most unusual beers I've ever encountered. Not because of its flavor, mouthfeel, or aroma; style-wise, it's a typical industrial standard beer. The unusual part is the BRIGHT BLUE-GREEN color. Even the head is green. (Take a look at this picture.) It has a sweet malt aroma, slightly skunked. Light body, sticky-sweet maltiness like most industrial yellow beers. There's a very mild fruity sweetness that I attribute to the algae; in any case, it's not typical of most industrial yellow beers and it's actually kind of pleasant. Finishes sweet, malty, and clean except for some residual skunk. Thanks to Alex Au for sending this bottle from Hong Kong!

 Notes: Golden, fairly low carbonation, OK head. Sweet malt aroma, with a hint of mercaptans. Good body, surprisingly well-balanced. Probably a Real Good Beer when it's fresh...not bad as-is.

This material, except as otherwise noted, is © 1992-2004 by Richard Stueven, who is solely responsible for the content. All logos, graphics, and trademarks are the property of their respective owners. Site hosted courtesy of The Real Beer Page. Read the disclaimer.

Tsingtao- Brewed by Tsingtao Brewing Company Limited, Qingdao, China. Type of Beer- Pilsner. A nice Chinese beer. Pretty well-balanced, good bouquet, a hint of European character. A little shy in the flavor department though. Everything is right, I just want more. We give Tsingtao a 3.0 on the 1-5 scale.

http://www.whatrain.com/beer/b109.htm

 On August 1903, Qingdao Brewery Factory was established with its name as" Tsingtao Company Stock of the German Beer Corporation", which is the first brewhouse made by European technology in China. This is the preexistence of famous factory, Tsingtao Beer Co., Ltd.

 The product of the company won Gold Medal in Munich Intentional Exhibition In 1906, which is the first great international award for Chinese beer industry.

 In 1960s, the famous "the operation way of Tsingtao beer " becomes the technical classic of Chinese beer and spreads in the beer industry all over the contry.

 In 1963, Tsingtao beer was appraised the national famous beer and won the only Gold Medal in the first national appraised meeting of beer quality so that it hardly won all laurels of the beer.

 In 1980s, the product ever won the first for three times in the American international beer match; at Belgium in 1991, at Singapore in 1993, and at Spain in 1997, it separately won the Gold Medal; it becomes one of the fifty name brands of Asia as the only product in Chinese Mainland.

 Tsingtao beer became one of the first terms of Chinese ten famous brands in 1991 and it was the first famous brand of Chinese beer industry.

 In 1992, Qingdao Brewery Factory became one of the fist groups of experimental units which is standardization reform on stock system. In 1993, its shares were respectively listed in Hong Kong and Shanghai and it became the first domestic enterprise to be listed in the two markets at the same time.

 In 2001, Tsingtao Beer Company was apprised one of the "the most respectable enterprises in China", and won the national quality management medal in 2002.It adhere to the principle of "cultivate the brand depending on the quality, open the market depending on the brand", "to invest for the quality is to invest for market". The management level of Tsingtao Beer Company is more and more advanced and the advantage of the brand is more and more distinct.

 On October 2002, in Network, Tsingtao Beer Company formally signed the strategic alliance agreement with AB Company which is the largest beer brewery in the world. The strongly combination will help the Tsingtao beer to develop, lead the Chinese beer market to swim with the changing tide speedily, and carry the restructure and development of the Chinese beer industry.

  http://www.since1903.com/en/moments.asp

（Festival：

 Qingdao Int'l Beer Festival, China is scheduled to be held in this seaside resort city in August every year. Up to this year, it is the 12th Beer Festival.

There are always many world-famous beer manufacutes attending the Qingdao Int'l Beer Festival, China, such as from Germany, the United States, Denmark and Britain as well as China will be represented at the festival in the city of Shandong Province, east China.

Qingdao is well known for its German-style beer.

Usually, each festival features a beer drinking contest, exhibition of local folk customs, and a sand sculpture competition. This year, some other activities to be staged during the festival include the 12th Asian Sailboat Championship, an exhibition of selected calligraphy works, and a national four-wheel motorcycle championship.

About 10,000 people are expected to gather to drink a range of beers at the festival.

Qingdao Int'l Beer Festival, China is a grand gathering not only for beer manufactures, but also for people all over the world.

　　青岛啤酒厂始建于1903年(清光绪二十九年)。当时青岛被德国占领，英德商人为适应占领军和侨民的需要开办了啤酒厂。企业名称为“日尔曼啤酒公司青岛股份公司”（Germania Brauerei Akt.-Ges.,Tsingtau.）

　　建厂初期的年生产能力是2000吨，生产设备和原料全部来自德国，产品品种有淡色啤酒和黑啤酒。在上海、青岛、芝罘、天津、大连设有销售总代理。

　　当时，产品质量就很出色。据日本田原之次郎所著《胶州湾》一书记载：“日尔曼啤酒公司青岛股份公司生产的啤酒1906年在慕尼黑博览会上展出，获得金牌奖。”

　　1914年11月11日第一次世界大战爆发以后，日本乘机侵占青岛。1916年9月16日，日本国东京都的“大日本麦酒株式会社”以50万银元将青岛啤酒厂购买下来，更名为“大日本麦酒株式会社青岛工场”。于当年12月正式开工生产。日本人对工厂进行了较大规模的改造和扩建。1939年建立了制麦车间，曾试用山东大麦酿制啤酒，效果良好。大米使用中国产以及西贡产；酒花使用捷克产。第二次世界大战爆发后，由于外汇管制，啤酒花进口发生困难，曾在厂院内设“忽布园”进行试种。由于设备能力的扩大，1936年实际产量四打装103202箱（3208吨），最高年产量曾达到4663多吨。

　　1945年抗日战争胜利。当年10月工厂被国民党政府军政部查封；旋即由青岛市政府当局派员接管，工厂更名为“青岛啤酒公司”。1947年6月14日，“齐鲁企业股份有限公司”从行政院山东青岛区敌伪产业处理局将工厂购买，定名为“青岛啤酒厂”。工厂的主要管理人员从厂长到各主要生产部门配备的负责人和技师都具有大专以上的学历，在生产和工艺技术问题的处理上由专业人员负责确定。

　　1979年以后，随着国家产业政策的调整，工厂的活力日益增强，基本建设的步伐大大加快，工厂大规模引进国际上先进的技术装备。1981年，在中央和国务院领导的关怀下，国家计委、进出口委、财政部批准投资4551.62万元，进行10万吨扩建工程，于1986年8月竣工投产；1986年的产量在全国啤酒行业里首先突破10万吨。同年国家计委又批准拨款4998.39万元，进行13万吨技术改造工程，并要求在1988年建设13万吨的同时，要统筹考虑建设20万吨和30万吨的发展规划，以加快青岛啤酒的发展步伐。这个时期，年产10万吨的青岛啤酒第二有限公司于1991年建成投产；年产10万吨的青岛啤酒第三有限公司正在筹建中；年产2万吨的青岛啤酒四厂，也于1991年2月开始生产。到1992年末，青岛啤酒的年产量已达24万吨（一、二、四啤的青岛啤酒合计）

　　随着国家经济的发展与市场的变化，青岛啤酒厂的生产品种与生产结构，也不断有新的变化。青岛啤酒厂主要生产12o淡色啤酒，但也曾生产过黑啤酒。后来由于啤酒出口量扩大，酿造能力有限，故在1972年即停止了黑啤酒的生产，将青岛黑啤酒的技术工艺及有关设备，转移到其他厂生产，使用青岛牌商标。在日本人经营时期开始的制药--维他益车间，1977年后改为“青岛啤酒制药厂”，又增加生产三合素、酵母粉等，1980年，根据国家整顿药厂的要求，停止生产。1964年，为了发展葡萄酒工业，市一轻工业局决定将果酒车间从青岛啤酒厂分出，成立青岛葡萄酒厂。1958年，根据市一轻工业局要求，青岛啤酒厂成立罐头车间，增加罐头生产（有午餐肉、猪肉罐头、鱼类罐头、苹果罐头等）。1963年，为全力搞好啤酒的生产，罐头车间下马停产。

　　1978年，青岛啤酒首次进入美国市场，由美国的莫纳克公司作为青岛啤酒的总代理。当年销量为2万箱。此后，在有几十种国外啤酒激烈竞争的美国市场上，青岛啤酒以其较高的品质、独特的风味加之美国代理的大力促销宣传，终于巩固了在美国的销售市场，并在美国50个州建立了强大销售网络，进入了中国餐馆和国外开办的连锁饭店及超级市场。从1978年青岛啤酒首次进入美国市场到1992年的15年里，青岛啤酒在美国市场的销量由2万箱增臱20万箱，销量排列名次由第十三位跃为第九位，所占市场比重由0.3%增长到1%以上。1987年臱992年，青岛啤酒在美国市场上的销量占亚洲12个国家出口量的25%。

　　在漫长的90年发展历程中，青岛啤酒厂积累了丰富的经验；在消化吸收的基础上形成了自己独特的传统。因而，产品质量比较稳定，被国内外消费者公认为名牌产品。1963年4月在全国第二届评酒会上，青岛啤酒被评为国家名酒，获轻工业部金质奖章；1979年9月获国家经委颁发的国家优质产品银质奖；1980年、1985年两次获得国家质量金质奖。1980年4月获国家工商行政管理局“国家著名商标”称号；1991年9月被评为中国十大驰名商标之一。在国际上：1981年、1985年两次在美国华盛顿举行的国际评酒会上获得冠军；1987年5月在美国密西西比州杰克逊市举行的国际啤酒评比中名列榜首；1991年9月在比利时布鲁塞尔举行的蒙顿国际评比大赛上获金质奖。

　　光辉灿烂的前景将在本世纪末实现。当青岛啤酒在2003年纪念它诞生100周年的时候，一定又跃上了一个新的台阶，它将是传统与潮流的精心之作，以强大的实力跻身于世界啤酒之林。

  (文化):

　　1903年8月，古老的华夏大地诞生了第一座以欧洲技术建造的啤酒厂--日耳曼啤酒股份公司青岛公司。这就是后来闻名世界的“青岛啤酒”的生产厂，青岛啤酒股份有限公司。

　　青岛啤酒厂位于海上名山崂山脚下，清澈甘甜的泉水为其提供了源源不断的优质酿造用水，辅以德国传统酿制工艺，产品一面世，就以泡沫洁白细腻、酒液清亮透明、口味香醇爽口而享誉海内外。1906年，青岛啤酒为中国啤酒业捧回了第一项国际大奖--德国慕尼黑国际博览会金奖。

　　建国后，青岛啤酒将传统的酿制工艺与现代生产设备相结合，不断改革创新，精益求精，创造了青岛啤酒卓越超群的品质和百年金牌不倒的现代奇迹。

　　20世纪60年代，著名的“青岛啤酒操作法”一举成为中国啤酒的技术经典，并在全国啤酒行业推广。

　　1963年，全国首次啤酒质量评比会上，青岛啤酒被评为国家名酒并获得唯一的金奖，从此一发而不可收，几乎囊括了国家啤酒评比的所有桂冠。

　　改革开放以后，青岛啤酒在世界各地举办的国际评比大赛中多次荣获金奖，成为中国产品在国际市场上最具知名度的品牌。20世纪80年代曾三次在美国国际啤酒大赛上荣登榜首； 1991年、1993年、1997年分别在比利时、新加坡和西班牙国际评比中荣获金奖；1999年作为中国大陆唯一产品入选亚洲五十大品牌。

　　早在上个世纪二三十年代，青岛啤酒就开始出口东南亚地区，被誉为“国货精品”。新中国成立以后，出口规模不断加大，至今已畅销全球40多个国家和地区，占中国啤酒出口总量的50％以上，遥居国内同行业首位。

　　1991年青岛啤酒入选首届中国十大驰名商标，成为中国啤酒行业第一个驰名商标。

　　1992年经国务院批准，青岛啤酒厂成为全国首批规范化股份制改革的试点单位，1993年在香港联交所挂牌上市，成为首家在海外公开发行股票并上市的中国大陆企业，同年又在上海联交所公开发行A股股票。

　　青岛啤酒的发展，凝结着党和国家领导人的关心。江泽民、胡锦涛、李瑞环、吴邦国、吴官正等中央领导都曾到青啤公司视察指导过工作。李鹏、朱镕基等领导也曾分别为青岛啤酒题词或作出重要指示。

　　“九五”以来，青啤公司在“大名牌战略”的带动下，以顾客为中心，确立并实施了“新鲜度管理”、“高起点发展、低成本扩张”、“市场网络建设”等战略决策，实现了跳跃式和超常规发展。运用自身的品牌、技术、管理等优势，青啤公司实施了“名牌带动”式的资产重组，率先在全国掀起了购并浪潮。

　　目前，青啤公司已在全国17个省市建立起自己的生产基地，并建立和完善了遍布全国的市场营销网络，抢占了战略制高点。啤酒生产能力、品牌价值、产销量、销售收入、市场占有率、利税总额等多项指标均居国内同行业首位，成为国内生产规模和出口量最大的啤酒企业。

　　进入新世纪，青啤公司提出了建设国际化大公司的目标，本着“快速发展和稳健经营相结合，重点发展和全面推进相结合”的原则，着力于“系统整合、机制创新、提高核心竞争力”，加速实施战略性调整，实现由“做大做强”，向“做强做大”转变，由以“外延式扩大再生产”为主，向以“内涵式扩大再生产”为主转变，由“粗放式管理”向“精细化管理”转变，实现主品牌销量与总销量、生产规模与企业经济效益同步增长。

　　2001年，青啤公司被评为“中国最受尊敬企业”之一，2002年荣获全国质量管理奖。秉承“以品质树品牌，以品牌打市场”、“对质量投入就是对市场投入”的观念，青岛啤酒的管理水平日臻先进，品牌优势日趋明显。

　　面对加入WTO后愈加激烈的市场竞争，青岛啤酒主动出击，连连告捷。

　　抢得“入世”先机，青啤成功拓展了台湾市场，在短时间内销量猛增。在占得台湾近8%市场份额的同时，2002年7月，青啤公司与合作方台湾三洋药业公司签署协议，开工建设年产10万吨规模的啤酒厂，以就近满足台湾市场需求。

　　2002年10月，青啤公司与世界最大的啤酒酿造商安海斯-布希公司（简称“AB公司”）在纽约正式签署了战略性投资协议。这一强有力的组合将协助青岛啤酒不断发展壮大，并将引导中国啤酒市场迅速变革的潮流，推进中国啤酒行业的改组与发展。

　　百年征程铸就了青岛啤酒的世纪丰碑。

　　面对新的百年，青啤公司将继续坚定不移地实施“大名牌”战略，打造学习型企业，增强学习力、创新力，提高核心竞争力，创建国际化大公司，作国际市场的价值专家、中国啤酒市场领导者和超级明星，为股东、员工及利益相关方创造最大价值。2003年进入世界啤酒十强， 2005年产量达到500万吨，2010年实现800万吨，进入世界啤酒行业前列。

　　放眼未来，青岛啤酒正以宽阔的胸怀，扎实的工作，在与时俱进中先行一步，为着新的光荣与梦想而阔步向前。

 （历史闪光点）：

 1906年，青岛啤酒为中国啤酒业捧回了第一项国际大奖--德国慕尼黑国际博览会金奖。

 20世纪60年代，著名的“青岛啤酒操作法”一举成为中国啤酒的技术经典，并在全国啤酒行业推广。

 1963年，全国首次啤酒质量评比会上，青岛啤酒被评为国家名酒并获得唯一的金奖，从此一发而不可收，几乎囊括国家啤酒评比的所有桂冠。

 20世纪80年代曾三次在美国国际啤酒大赛上荣登榜首； 1991年、1993年、1997年分别在比利时、新加坡和西班牙国际评比中荣获金奖；1999年作为中国大陆唯一产品入选亚洲五十大品牌。

 1991年青岛啤酒入选首届中国十大驰名商标，成为中国啤酒行业第一个驰名商标。

 1992年经国务院批准，青岛啤酒厂成为全国首批规范化股份制改革的试点单位，1993年在香港联交所挂牌上市，成为首家在海外公开发行股票并上市的中国大陆企业，同年又在上海联交所公开发行A股股票。

 2001年，青啤公司被评为“中国最受尊敬企业”之一，2002年荣获全国质量管理奖。秉承“以品质树品牌，以品牌打市场”、“对质量投入就是对市场投入”的观念，青岛啤酒的管理水平日臻先进，品牌优势日趋明显。

 2002年10月，青啤公司与世界最大的啤酒酿造商安海斯-布希公司（简称“AB公司”）在纽约正式签署了战略性投资协议。这一强有力的组合将协助青岛啤酒不断发展壮大，并将引导中国啤酒市场迅速变革的潮流，推进中国啤酒行业的改组与发展。

（产品）：

Tsingtao Premium is brewed with the combination of Tsingtao's more than 90 years of classic brewing craft and current intermational advanced technology.The taste is more refreshing and the flavor of hops is stressed.Accompanied with the novel elegant and poised packaging,it will bring you the extraordinary enjoyment.

青岛啤酒的营养保健价值

　　世界各地众多的消费者喜爱青岛啤酒已经是不争的事实，但是，很多人对青岛啤酒的营养价值了解不多。

　　由于一贯选用优良的原料、严格的生产工艺和独特的酿造技术，青岛啤酒的营养价值也是很高的。研究表明，青岛啤酒中含有蛋白质、维生素、无机盐类等营养物质。

　　其中，青岛啤酒中的氨基酸是优质的原料大麦含有的蛋白质经过酶的作用分解而产生的。青岛啤酒独到的酿造工艺保证了啤酒中的氨基酸的含量，并且都以溶解状态存在于啤酒中，青岛啤酒中已分析出来含有丙氨酸、精氨酸、亮氨酸、蛋氨酸、苏氨酸等17种氨基酸，其中，亮氨酸、蛋氨酸、苏氨酸等7种是人体不能合成的，而且是不可缺少的。

　　青岛啤酒中还含有维生素，维生素能维护人体的健康。因为，啤酒是防病的补助剂，常适量喝啤酒的人在疫病流行时期，可以减少传染病侵袭的机会。青岛啤酒坚持45天低温发酵，使啤酒中含有B族维生素，对人体都很重要，不但有营养价值，而且还有保健作用，如：维生素P.P不但是软化血管的常用药，并可帮助利尿。经常适量饮用啤酒可帮助消化，增强体质。

 Tsingtao stout is distinctive for its dark brown and thick body and mellowing & longlasting taste.Since its berth,it is favored by gentlemen for its characteristics.

 Tsingtao light beer is a low alcohol and low heat beer brewed with the world advanced equipments and "high gravity adjustment" process.It is popularly favored by customers,especially ladies for its pure body,light but still full-bodied taste and elegant fragrance.

 Beer (soft) Low heat quantity and low spirit content are the main characteristics of TSINGTAO Soft Beer. It has extremely low calorific value so that people can enjoy a large quantity of the beer and can still keep fit. It is a top quality drink for picnic and cooling in summer time for men and women, old and young.

 Tsingtao dragon and phenix can beer means prosperity and extremely good fortune based on China's cultural customs.It is undoubtedly the ideal choice for wedding ceremony or festival celebrations.

《http://www.beertest.de/Tsingtao%20Beer%20II.htm

Tsingtao brewery is the biggest in Chinese markets. The brewery was founded in 1903 by German settlers in Qingdao. It's beer brand is also called Tsingtao. [2] After the Sino-Japanese conflict and World War II the brewery was nationalized, but now also the big brewing company Anheuser-Busch has a small percentage of it. Tsingtao is the biggest Chinese beer brand to be exported, about 80 percent of total exported Chinese beer.

The Tsingtao Brewery was founded in 1903 by German settlers in Qingdao, China. Since its introduction, Tsingtao® Beer has enjoyed impressive sales growth and has always been the number one beer in China. Introduced to the United States in 1972, Tsingtao soon became the top-selling Chinese beer in the U.S. market and has maintained this leadership position ever since.

Tsingtao® Beer is brewed and bottled by the Tsingtao Brewery, the largest and most prestigious of the approximately 600 breweries operating in China. The Tsingtao Brewery itself has grown from four breweries in 1996 to 48 today. The Tsingtao brand is sold in more than 40 countries worldwide and accounts for more than 80 percent of China’s total beer exports. In fact, Tsingtao is the number-one branded consumer product exported from China.

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